Wednesday 3 February 2016

LO1 — Task 2: Analysis of one animation

Princess Mononoke is considered an animated historical fantasy epic. 
Historical fantasy stories are your usual fantasy story that grounded in a world inspired and supported by real historical cultures and eras. Nowadays , European Medieval is the most popular setting for historical fantasies (Lord of the Rings being a large example, whereas Game of Thrones takes in loads of backgrounds) and all seem to fall under the same world-building conventions.  In this case, Princess Mononoke sets itself in a hybrid era of the Muromachi era (where Japan split and the rise of Samurai) and the era of using gunpowder and its implementation into infantry firearms (which wasn't a thing until mid-17th century).  Both are huge world-building elements in this regard and despite the chronological intertwining of the elements, they come together nicely. The film's fantasy elements are more understated yet feel more inspired than average fantasy stories.  In this world, animals can express themselves through booming baritone voices that aren't really spoken through their mouths (eg. Narnia) but rather 'emitted'. Animals can grow to ridiculous sizes and are then considered gods.  Gods are not only larger but are usually give off some auroa to add to the whole supernatural element. Other fantasy elements include the 'corruption', a disease akin to 'The Thing' where it takes over a host whether it be a landscape or monster and renders it a 'demon.'  Also spirits play a huge role in the film and it's themes revolving around nature. 

In terms of film, Epics are considered a telling of a traditional story of grandeur / heroism that takes place over an ambitious running time. Fantasy epics are considerd also to contain three elements: It must be a trilogy or a very long standalone story, its story must encompasses the span of a fear years, and it must contain a large-backstory or world in which the story takes place.  Other examples of other epics that aren't limited to fantasy settings include: 
Das Boot, Apocalypse Now, Gladiator, Barry Lyndon, Lawrence of Arabia, Avatar. 

In the 1970s, way before Studio Ghibli was conceived (or Valley of the Wind) for that matter), Miyazaki had sketched some concepts about a princess who lived with a beast in the forest. It wouldn’t be until 1994 that he’d pick up the concept again and write a plot-line and draw the initial storyboards for what would become Princess Mononoke.  Around the same period, Masashi Ando (the supervising animator) and Miyazaki took a trip to the Yakushima ancient forests and the Shirakami-Sanchi mountains.  For this trip. they had brought a bulk of the art directors, background artists and digital animators for three days.  The film was allowed a budget of 2.35 billion yen (25 million dollars). Over 144,000 cels were used for the film, and Miyazaki had apparently had made adjustments to 80,000 of them. The final storyboards (of the film’s plot itself) weren’t conceived until months before the film’s premiere date. 

The plot follows a prince (Ashitaka) who’s arm is infected after fending off a demon that invades his village. It’s revealed that demons in this world are Animal Gods (oversized animals like Wolves, Boars etc) that are taken over by a maggot-like corruption that comes from an iron ball lodged inside the boy. 


In search of a cure, Ashitaka comes across a monk that informs him that it’d be worth it to find the Forest Spirit, a huge-stag like creature by day and a humanoid like colossus at night. During a storm at night, a convoy of men and Oxen led by a female military leader are attacked by the Wolf Goddess Moro (indicated by having two tales and being extremely huge) and her rider, San.

LO1 — Task 1: Analysing Existing Animations (Studio Ghibli Case)



Following the large success of Japanese animated film ‘Naausica: Valley of the
Wind', directors Hayao Miyazaki, Isao Takahata and producer Toshio Suzuki founded Studio Ghibli and ended their venture with TopCraft (the producer of the film).

Currently, the studio is headed by Koji Hoshino (executive director, president) with Miyazaki and Toshio Suzuki remaining their seat as key people on the board.

Studio Ghibli is Japan's (and one of the world's) most celebrated creator of animated feature films, short films, television and commercials. Every one of their theatrical releases has opened to critical acclaim and huge profits (their films are guaranteed to win the highest-grossing film of the year they release in);

For instance: 'Kiki's Delivery Service', 'Only Yesterday', 'Porco Rosso', and 'Pom Poko' were all the highest grossing film of their independent years.
'Princess Mononoke' and 'Spirited Away' both broke the record for being the highest grossing Japanese film, with Spirited Away still holding the record to this day. SA was also infamous for taking away Titanic's number one spirit in multiple regions.


Being a Japanese studio, they're very insistent on using a similar unified style known as Manga. Though there a slight differences in aesthetics that represent different genres, the changes aren't as varied as say styles in Western animated studios. Speaking of which, Studio Ghibli seem to have the most international success more so than any other Japanese Studio due to their westernised approach to storytelling, with their focus being more drawn in to character and theme of the plot with 'show-don't tell' story mechanics rather than the usual exposition dumping a lot of other 'animes' suffer from. In tone, Ghibli seem to go for more plausible and dense reality with understated elements rather than overpowered characters who are seemingly perfect surrounded by dumb opponents. It's important to note they don't write Western scripts, just influenced. This has allowed them to create a middle-ground for being a unique studio for both their home-region of Japan but also the world.



Being a massively influential and international Studio, Ghibli had to acquire a large amount of partnerships in order to have their films produced for certain regions. In terms of their local distribution, TOHO distribute all the theatrical releases to cinemas for Ghibli, whilst Walt Disney Japan manage merchandising and video-on-demand releases. Internationally, Disney is their largest partner (Japan, Taiwan, North America, France). STUDIO CANAL handle United Kingdom releases.
When distributing, a major process that must take place is to have a the regions age certificate authority re-rate the film for classification. Some countries take more apparent offence to some content than others:

UK goes by the BBFC (British Board of Film Classification).
North America swears by the MPAA (Motion Picture Association of America) .
Locally, Japan falls under 'Eirin' (Eiga Rinri)

A famous story that spurred from Ghibli's international distribution deals was Harvey Weinstein of MIRAMAX (the Western distributors of 'Princess Mononoke') .
Originally, the first western release of Nausicaa Valley of the Wind was heavily edited, breaking the intention of the original vision of the movie. When it came to Miramax coming back for Princess Mononoke, Weinstein insisted they edit the film to make it more marketable. As a response, an anonymous producer from Studio Ghibli sent Weinstein an authentic japanese sword with the words 'no cuts' engraved on it.